A$AP ROCKY x PUMA — vasilisa k.

︎ vasilisa k.

︎ ︎ ︎ ︎

A$AP ROCKY x PUMA / CAMPAIGN VISUALS
MY ROLE: PRODUCER.

📍️PROJECT SCOPE:

1. Develop campaign visuals for the PUMA Mule collaboration with A$AP Rocky, and another campaign for the PUMA Steedcat.
Led the project from brief through production and delivery.

→ Created together w/ PRETTY—SOON®.

FINAL VISUALS:

REFERENCE POINTS FOR THIS CAMPAIGN

We looked to 70s and 80s monster films as a reference point, drawing from their bold color, dramatic lighting and larger-than-life creatures.

We looked to 70s and 80s monster films as a reference point, drawing from their bold colour, dramatic lighting and larger-than-life creatures.

AND ROCKY POSTED US <3