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NORDSTROM / HOLIDAY CAMPAIGN


MY ROLE: CGI PRODUCER.

📍️TASKS:

  1. Prep for the New York shoot: location, permits, production team locked;
  2. Coordinate with live-action crew: align on camera moves, lighting setups, and set elements we’ll extend in CG;
  3. Start building the CG world: reference real forest environments but keep it stylised and dreamy;
  4. Plan key integration moments: where the real and CG need to blend seamlessly;
  5. Oversee shoot days: make sure we capture everything we need for post;
  6. Begin CG production: landscapes, depth, light, atmosphere;
  7. Post-production: compositing, colour, final touches to bring the vision together;
  8. Deliver assets + final video: include stills, BTS selects, and client-ready versions.

→ Made together w/ DADA Projects.


OUR PROCESS