1. Develop the launch campaign for Make Good®’s first silhouette, The Derby;
2. Create campaign imagery that brings the product, materials and brand world to life;
3. Create a unique digital experience for the brand and product;
4. Get The Derby into the hands of creators, building awareness through Instagram and TikTok.
→ Created together w/ PRETTY—SOON®.
CAMPAIGN
Make Good® is a footwear brand rethinking how shoes are made. The Derby is a classic silhouette reimagined with next-generation natural materials, designed to reduce waste while staying comfortable enough for
everyday wear.
The brand takes a more considered approach to footwear, looking at both what a shoe is made from and how it is made. The Derby was created as an everyday go-to, combining a familiar, timeless form with a new generation of materials (🍄✨🌱).
WEBSITE
→ link
SOCIAL MEDIA & SHOOT
SEEDING
To the best creative people of Australia <3
