H&M / BLANK STAPLES
MY ROLE: PROJECT LEAD & SENIOR PRODUCER.📍️TASKS:
1. Create the concept for the Blank Staples ad campaign;
2. Select the heroes for the first H&M collaboration with artists from Russia, Belarus and Kazakhstan;
3. Take videos to support the conceptual collection;
4. Create and shoot a lookbook and website photos to support the collection;
5. Print the created layouts on the Blank Staples collection items.
WORDS OF THE COLLECTION
We made a selection of creators, providing the brand team more than 40 artists from three CIS countries, each of them makes different types of visual art and has a streetbackground in their creative DNA.
COLLECTION
VIDEO
The phrase “From Square One” formed the visual concept for the videos. In the center of the composition was a cube as a symbol of an empty canvas and architectural forms in the landscapes where the project’sheroes began their creative journey.
LOOKBOOK
To maintain the project's concept and convey the personal stories of each hero, we captured the lookbook photos on film. To establish a connection between the lookbook and the videos, we used the projection of the collection's words as a visual solution.
RESULTS
