ASUS / ROG ZEPHYRUS G14 X ACRONYM
1. Tell about the launch of limited collaboration between ASUS and ACRONYM;
2. Show the advantages of the new ROG Zephyrus G14-ACRNM;
3. Create mechanics that will attract GenZ and lifestyle audience;
4. Сreate a web game & live stream on TWITCH;
5. Create a landing;
6. Make bright and engaging launch of the new laptop.
*We created this project from scratch in 1 month.
GAME CREATORS
We invited four creatives who are well-known experts in their respective fields and have vast, unique experience in a professional environment. The team, consisting of a scriptwriter, designer, musician, and programmer, not only created the game from scratch but also revealed part of the complex creative process during a live stream.
NIKITA ZIMOV — SCRIPT WRITER
The author of the artistic world of the game hero, invented the ways he lives and the power he has.
A participant of DOPECLVBWORLD community, designer and decorator of music releases, among which is Boulevard Depo, the script writer of several Games Jam game events, musician, artist and producer.
AZAT ISLAMOV — DESIGNER
Visualized the game, created by the script writer.
Art director of electronic label Hyperboloid Records, the author of generative graphics at Present Perfect Festival, background and captions for Migos, Young Thug and Travis Scott videos, author of visuals for DOPECLVBWORLD, i61, Boulevard Depo, Jeembo and others.
i61 — MUSICIAN
Created the soundtrack, gave voices to the main hero activities and appearance of the antagonist.
He is known for his low-fi tracks and sound effects within the former YoungRussia community, founded DOPECLVBWORLD, worked on his own releases and albums with Boulevard Depo.
ZAKHAR DAY — PROGRAMMER
Transformed the 2D plan into the game.
Head of design and programming in High School of Economics, the author of bestselling course at Moscow Coding School, author of courses at Bang Bang Education, Twitch streamer, programs generative pictures and web synthesize.
GAME: ROG RUNNER
GAME STORY:
In the near future, the world is ruled by technology. The main hero is asked to take part in the ROG RUNNER championship.
To pass the test, he is placed in an ASUS ROG ACRNM notebook. The five key components of the notebook, which are the keyboard, RAM, video card, hard drive, and processor, make up the leading competitive game platforms.
The goal is to complete all tests, overcome obstacles, and gain as many points as possible. The player collects capsule points and randomly scattered elements, and multiplies them by their time scores.
To pass the test, he is placed in an ASUS ROG ACRNM notebook. The five key components of the notebook, which are the keyboard, RAM, video card, hard drive, and processor, make up the leading competitive game platforms.
The goal is to complete all tests, overcome obstacles, and gain as many points as possible. The player collects capsule points and randomly scattered elements, and multiplies them by their time scores.
CYBER
TOURNAMENT:
Anyone could not only play the game, but also take part in a battle for the prize that ran for 4 weeks. As a result of each week we selected winners based on maximum gained points.
After a month the winner of previous weeks who collected maximum points, got the main award - ASUS ROG Zephyrus G14-ACRNM.
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Anyone could not only play the game, but also take part in a battle for the prize that ran for 4 weeks. As a result of each week we selected winners based on maximum gained points.
After a month the winner of previous weeks who collected maximum points, got the main award - ASUS ROG Zephyrus G14-ACRNM.
The
created game became available for beta-testing during live stream, and its
draft was launched in a few days.
The main goal of the player - to travel through different levels and collect capsule-points. The hero is running on his own, the player only has to press space to jump in time avoiding falls and traps.
The main goal of the player - to travel through different levels and collect capsule-points. The hero is running on his own, the player only has to press space to jump in time avoiding falls and traps.
LIVE STREAM
The essential aspects of the project included not only the creation of the game but also the opportunity to showcase the multilevel process that was done beforehand.
To accomplish this, the heroes performed live, demonstrating their expertise in creating each part of the game. Even if the user missed the live stream, they could still observe all stages through recorded footage.
DATA:
130 000
Views
2 200
Average online views
12 083
Comments
3:31:42
Period of live stream
130 000
Views
2 200
Average online views
12 083
Comments
3:31:42
Period of live stream
.
RESULTS
