1. Create a platform for unique independent music scene in Russia / Ukraine / Kazakhstan / Belarus;
for JAGER VIBES;
3. Brand integrations in the most popular events and concerts all over Russia;
4. Make it all happen!
🎸 SOLUTION:
360* campaign in the territory of independent music. The central element is the JAGER MUSIC AWARDS.
→ Made together w/ STEREOTACTIC.
*This project took 11 months.
WHAT WE DID
1. SMM campaign (11 months);
2. Made an online open call for the musicians — JAGER MUSIC AWARDS;
3. Brand integrations in the most popular events, concerts and festivals all over Russia;
4. Influence marketing;
5. Offline event — JAGER MUSIC AWARDS with a foreigner headliner.
PICTURES
