TUBORG / MUSIC PLATFORM TBRG OPEN
MY ROLE: PROJECT LEADER & EXECUTIVE PRODUCER

📍️TASKS:

1. Create a communication strategy for the TBRG OPEN music platform;
2. Localize every global activities;
3. Make it all happen!

🎧 SOLUTION:

360* campaign in the territory of music and street lifestyle. The central element — the collaboration between Major Lazer (US) and Scriptonite (RU).
Quite a rich program of Digital and Offline activations with the grand finale — TBRG OPEN FEST.

*This project took almost 10 months.




WHAT WE DID


1. Adapted international videos about the collaboration between Major Lazer and Scriptonite for the local market (Russia);
2. SMM campaign (10 months);
3. Managed the creation and process of the Scriptonite & Major Lazer track — ‘Where is your love?’;
4. PR campaign (10 months);
5. Made an online open call for the musicians with the record label ‘GAZGOLDER’. The number of participants: 1 100 people;
6. Brand integrations in the most popular events, concerts and festivals all over Russia (113 events, 7 festivals);
7. Created and produced activations / stages for multiple festivals, made an unique bar for the brand;
8. Made an opening event about Major Lazer’s documentary film at the MOMMA Museum in Moscow in collaboration with BEAT FILM FESTIVAL;
9. Created and shot a special project in collaboration with popular rap media ‘The Flow’ called ‘OPEN FLOW’ with unique videos with 3 rap artists;
10. Made 2 huge brand murals in Moscow and Saint Peterburg with famous graffiti artists that announced the TBRG OPEN FEST;
11. Influence marketing (67 opinion leaders, 70 publications);к
12. TBRG OPEN FEST with Major Lazer & Scriptonite as headliners (6 000 people visited the event).




PICTURES