DR. MARTENS / LAMODA

MY ROLE: PROJECT LEADER

📍️TASKS:

1. Create the concept for a new launch on lamoda* website;
2. Find heros for the campaign;
3. Shoot a lookbook and videos.

LAMODA — russian alternative for ASOS, multibrand online store.




THE IDEA


The project will demonstrate that Dr. Martens are not just shoes, but an empowering and integral part of your style, which you will not cheat on, despite the vicissitudes of an aggressive external environment like extreme temperatures, precipitation, road surface, and events in your life.

It will be based on photos and videostorytelling, where the story of one day of heroes, which embody the values of Dr. Martens, will be told. These materials will be used to attract the attention of users to the image of the brand and to make transitions to Dr. Martens landing page on Lamoda.





HEROES




ASYA ALIZADE
Rap singer


EVGENIY SHISHKIN
Photographer



KRISTINA VAZOVSKI
CEO, podcaster





VIDEOS



  






PICTURES