NEW ERA X FACES&LACES
MY ROLE: PROJECT LEADER & AGENCY PRODUCER
1. PR campaign;
2. Create the Faces&Laces & New Era collection;
3. Create and shoot a lookbook and teaser;
4. Launch event in Moscow.
ABOUT THE COLLABORATION
Faces&Laces — the brand, uniting the large-scale interactive exhibition, creative studio with unique expertise and a platform with the team’s signature view on local streetwear fashion.
Faces&Laces and New Era have joined forces creating a limited edition collaboration, which was released specifically as part of the Faces&Laces anniversary series of events.
The collaboration concept is to show the participants’ point of view on how the DNA and development of local culture has evolved over the years. The result is expressed on iconic New Era silhouettes through graphic elements of key visual concepts of the exhibition since 2007 till nowadays.
FACES&LACES THROUGH THE YEARS

COLLECTION

STORYTELLING
To support the collaboration we released a teaser and a lookbook, where the items of the collection were shown on the heroes and heroines of the shooting, as well as integrated into the video.
FROM FACES&LACES WITH LOVE from FACES&LACES studio (official) on Vimeo.
In anticipation of the release of the limited collection, Faces&Laces presented a video teaser saturated with the atmosphere of a deserted morning city. The video broadcasts a continuous movement forward, as a metaphor for the development of the local scene and its participants throughout the 15 years of the brand's existence.

LOOKBOOK










LAUNCH EVENT IN CONCEPT STORE PEAK












The idea of space decor was based on the urban aesthetics, which is an important part of Faces&Laces brand’s DNA. We used scaffolding, traffic cones and fencing blocks to create authentic space. The exposition had a form of labyrinth and visitors were directed through it from one year to another, surrounded by storytelling presented on images.