NEW ERA X FACES&LACES
MY ROLE: PROJECT LEAD & SENIOR PRODUCER.
1. PR campaign;
2. Create the Faces&Laces x New Era collection;
3. Create and shoot a lookbook and teaser;
4. Launch event production.
→ Created together w/ FACES&LACES.
ABOUT THE COLLABORATION
Faces&Laces — is a brand that brings together a large-scale interactive exhibition, a creative studio with unique expertise, and a platform with the team’s signature perspective on local streetwear culture.
Faces&Laces and New Era joined forces to create a limited-edition collaboration, released as part of the Faces&Laces anniversary series of events.
The collaboration concept was to showcase the participants’ perspectives on how the DNA and development of local culture have evolved over the years. The result is expressed through graphic elements from key visual concepts of the exhibition, applied to iconic New Era silhouettes from 2007 to the present day.
FACES&LACES THROUGH THE YEARS
COLLECTION
STORYTELLING
To support the collaboration, we released a teaser and a lookbook featuring the collection pieces on the shoot’s models, as well as integrated into the video.
FROM FACES&LACES WITH LOVE from FACES&LACES studio (official) on Vimeo.
Ahead of the limited collection’s release, Faces&Laces presented a video teaser set in a deserted city in the early morning. The continuous movement forward serves as a metaphor for the evolution of the local scene and its participants throughout the brand’s 15-year history.
LOOKBOOK
LAUNCH EVENT IN CONCEPT STORE PEAK
The idea of space decor was based on the urban aesthetics, which is an important part of Faces&Laces brand’s DNA. We used scaffolding, traffic cones and fencing blocks to create authentic space. The exposition had a form of labyrinth and visitors were directed through it from one year to another, surrounded by storytelling presented on images.